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TRANSFORMING FUTURE DIGITALLY TRANSFORMING FUTURE DIGITALLY
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Project Overview
This project centered on a comprehensive revitalization of the Convex brand. The core objective was two-fold: to execute a complete redesign of the brand’s visual identity and to fundamentally redefine the meaning of “Convex” through a compelling new communication statement.
| DETAILS | |
|---|---|
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Type |
Rebranding |
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Services |
Identity, Tagline, Strategy |
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Contribution |
Creative Director and Branding Design |
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Agency |
Convex Interactive |
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Challenge
The existing brand, while established, lacked a modern, resonant connection with its target audience. It was crucial to develop a visual language that not only reflected the brand’s core values but also projected a forward-thinking and dynamic image.
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Evolvement
Convex sought a brand refresh, moving away from its existing aesthetic towards a more contemporary, minimalist, and futuristic visual identity. The core concept revolved around seamlessly integrating the company’s name and inherent meaning—referencing a curved or outward-bulging shape—with a design language that conveyed forward-thinking innovation. This was achieved through the deliberate use of intersecting vertical departments, symbolizing both structural strength and a dynamic progression towards the future. The result aimed to be a sleek, sophisticated visual representation that resonated with a modern audience and clearly communicated Convex’s commitment to cutting-edge solutions.
CLIENT TESTIMONIAL
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Verbal & Visual Identity
My strategic design process for the tech logo involved harmonizing innovative aesthetics with the brand’s inherent values. I spearheaded the development of a persuasive brand narrative, ensuring the logo and its accompanying communication were strategically positioned for maximum impact. The goal was to achieve a design that was not only conceptually clever and visually distinctive, but also succinct and highly appealing
Tagline
Identity Design
Color and Type System
Graphic Elements
Art Direction
Digital Design
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Impact
Rebranding or refreshing an existing brand requires a strategic and methodical process. I have been honed and proven over 10 years to ensure the dots strategically connect. For Oh My Films, my method helped cast a bold new purpose and led the brand to exciting, and unexpected positioning in the market with remarkable results.