Menu
MIRCHI KO THAND KARA MIRCHI KO THAND KARA
(01)
Project Overview
Sprite tasked us to create a distinctive campaign to capture spice enthusiasts, emphasizing the brand’s ability to “Mirch ko Thand kara” (cool down the spice), positioning Sprite as the perfect refreshing complement for those who relish fiery flavors but desire a cooling balance, ultimately differentiating Sprite from competitors by highlighting its unique role in enhancing the spicy food experience.
| DETAILS | |
|---|---|
|
Type |
Sprite Campaign Design |
|
My Contribution |
Design Director, Key Visual Design |
|
Agency |
Leo Burnett Pakistan |
(02)
Solution
To solve the challenge of demonstrating Sprite’s perfect pairing with spice, the campaign will visually and emotionally capture the dynamic contrast between heat and coolness, showcasing Sprite’s refreshing relief and enhancing the spicy food experience, thereby creating an irresistible craving for Sprite as the ultimate spice companion.
